The former O.C. dork-lover appears in the new ad for her own clothing line Edie Rose for DKNY Jeans which will go on sale in time for back to school.

The ad will be featured in Teen Vogue and Cosmogirl, and the line will be available in Macy’s and Dillards.

DKNY Jeans president Kevin Monogue says,

Our customer has a real emotional connection with Rachel, and she’s always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection.