Hot? No, COLD! Eva Mendes has just been named Global Pleasure Ambassador for Magnum ice cream, a brand of ice cream that makes you want to have sex as you eat it, judging by the ad above.

The ice cream company with the awesome name has just announced that they will be using Eva to help them conduct a study about how ice cream makes people happy. Eva says,

I’m really happy to be Magnum’s Pleasure Ambassador because I am a huge chocolate fan. And I’m also a big pleasure seeker and believe in guiltless pleasure. If you’re going to do it then just enjoy every second of it, life’s too short!

Eva Longoria starred in a commercial for the brand last year which apparently got people horny, so the company is hoping that Eva #2 will turn people on just as much (to ice cream, of course).

Eva Mendes will be hosting a “Pleasure Summit” in Europe in April. No word yet on what they’ll be doing with the ice cream at the event, but we have a few guesses.