Jessica Simpson is reportedly planning to take her healthy-body-image shtick to the next level with a new reality show called The Price of Beauty.

The show will feature Jessica and a friend, setting out on a cross-country trip to talk with people about their unique concepts of beauty. To boost ratings, Jessica will also allow the cameras to follow her as she tries some shocking and unconventional beauty regimens.

Jessica’s rep confirms the reality show news, but offers no further details.