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    Ellie Kam

Jennifer Lopez’s Clothing Line Fails

jennifer_lopez

It looks like Jennifer Lopez’s clothing line Sweatface Sweetface, is now making its way over to the celebrity fashion graveyard. The company has just issued a statement indicating that the line, which launched in 2003, will be halting production this month.

The company has noted that they do plan to resurrect the line in the future. A statement released by Sweetface said,

In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view.

Other celebrities with recently deceased clothing lines include Lauren Conrad, Mandy Moore, and Heidi Montag.

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