After releasing a few Grammy Award-winning albums, writing a book, making a clothing line, opening some restaurants, renovating a golf course, and shooting a road trip movie, what’s next for Justin Timberlake? Cologne!

The man who just can’t seem to settle on what he really wants to do has reportedly teamed up with Givenchy to create a new cologne called Play.

In an interview, Justin admitted that he didn’t really wear cologne, so he knew pretty much nothing about it until Givenchy gave him a crash course on fragrance. According to Justin,

I sort of feel like nothing should take away from pheromones, because it’s been chemically proven that those are the most attractive scents on people.

The first conversation was hilarious, because I said, ‘You know what? Actually, I don’t really wear cologne that much.’ I think, honestly, they took it as a challenge to create something that I would really want to wear.

I’m sort of a minimalist, quintessential male. I like pretty fresh, clean scents. I don’t like a barrage of smell, so I started talking about how do you achieve that fresh, clean scent? And they ‘learned me’ about citrus and wood flavors that you kind of add in to create that type of aroma. It’s actually really fascinating how they do it.

The final product is a “sensual…youthful and fun” scent that will be available at Macy’s and Sephora.