Mary-Kate And Ashley Olsen Make Clothes For Common Folk
Mary-Kate and Ashley Olsen are coming out with yet another clothing line, and this time, it’ll supposedly an affordable one (kind of like their Walmart line, but for big kids). The new brand will be called “Olsenboye”, and it’ll be marketed towards juniors. Ashley said of the new collection,
Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate. Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.
The twins will begin marketing the brand on November 6, and 600 J.C. Penney stores will carry the styles starting in February.





