Gatorade Drops Tiger Woods Sports Drink
Gatorade announced today that they’ve decided to discontinue production of Tiger Woods’ Tiger Focus sports drink. The company denied that the decision had anything to do with the recent cheating allegations against the golfer.
The drink originally launched in March 2008, and was advertised as an electrolyte-packed beverage for active athletes. Sales of the beverage dropped 34% through October this year. Gatorade added in their statement that even though they would no longer be marketing Tiger Focus, they would continue to endorse the golfer in his career.





