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    Ellie Kam

Dina Lohan Pushes Toothbrushes

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Dina Lohan has reportedly just invented a new eco-friendly toothbrush.

The product is called the Aqua Freedom Green Lohan Tooth Brush (Dina’s just great with names, isn’t she?). The good news is that the toothbrush is designed to be used liquid-free, and claims to save each user two gallons of water per day. Dina debuted the brush at the Go Green Expo in New York today, in an attempt to bring awareness to the lack of clean water access in less developed nations around the world.

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Madonna Is Making Sunglasses Now

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Madonna is working with Dolce & Gabbana to design a line of sunglasses… sort of.

According to Stefano Gabbana, he and his partner Domenico Dolce will be sketching about 50 frames, and Madonna will be doing the very difficult task of choosing just six of them for her collection.

Each pair of shades will feature the logo MDG and will be sold in stores starting in May. Madonna, who has been working with her friends Dolce and Gabbana as a model for their spring ad campaign, also recently announced plans to design a line of kids’ clothing under the name MG Icon.

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Whoopi Goldberg Talks Leakage

Apparently one in three women leak pee when they laugh, cough, or sneeze, so Whoopi Goldberg has teamed up with Poise to talk about that little problem, and to offer a solution that doesn’t involve wearing a diaper.

Check it out, above.

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ProActive acne treatment has just hired on a few new faces to help promote their product. Co-CEO Ben Van de Bunt announced yesterday that Katy Perry, Jenna Fischer, and Avril Lavigne will be the next lucky celebrities to talk candidly about their formerly embarrassing spotted faces.

The company will also be paying the three a few million dollars each for their work.

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Kim Kardashian Gets Voluptuous

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Here’s Kim Kardashian in her underwear and some big furry monster coat thing on the ad for her new fragrance for Sephora.

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Diddy Hawks His Wares On HSN

Now you can buy Diddy’s fragrance in your underwear, from the comfort of your own home.

Here’s Diddy on HSN, trying to convince you to buy his Sean John I Am King Classic Gift Set which comes with a free exclusive travel bag!

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What Does Famewhore Smell Like?

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Word has it that Heidi Montag is making a fragrance line for the Home Shopping Network. According to one of her friends, “this is another one of her dreams come true”.

No details yet on what Heidi’s dream will smell like, or when you’ll be able to buy it.

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According to some sources, Gwyneth Paltrow is totally aware of the fact that everyone is laughing at her GOOP website, so she’s come up with this great idea of putting her name on a new furniture line to take your mind off of her pretentious living tips.

No word yet on what kind of furniture she’ll be making, but we’re guessing it’s the kind you don’t really sit on.

Would you buy Gwyneth's furniture?

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Chris Brown’s Selling Anti-Violence T Shirts

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Chris Brown started promoting some new anti teen violence shirts on his Twitter yesterday.

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They’re not orange and shiny, but they’re just as nice. Unfortunately, genius forgot to tell people where they could buy these stylish threads.

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Fish… plus tropical flowers and a hint of vanilla bean and creamy musk - clearly.

In an interview last month, Paris said of her new fragrance,

Siren is all about being sexy in a playful way. I feel irresistible as a mermaid. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?

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Justin Timberlake Makes Cologne

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After releasing a few Grammy Award-winning albums, writing a book, making a clothing line, opening some restaurants, renovating a golf course, and shooting a road trip movie, what’s next for Justin Timberlake? Cologne!

The man who just can’t seem to settle on what he really wants to do has reportedly teamed up with Givenchy to create a new cologne called Play.

In an interview, Justin admitted that he didn’t really wear cologne, so he knew pretty much nothing about it until Givenchy gave him a crash course on fragrance. According to Justin,

I sort of feel like nothing should take away from pheromones, because it’s been chemically proven that those are the most attractive scents on people.

The first conversation was hilarious, because I said, ‘You know what? Actually, I don’t really wear cologne that much.’ I think, honestly, they took it as a challenge to create something that I would really want to wear.

I’m sort of a minimalist, quintessential male. I like pretty fresh, clean scents. I don’t like a barrage of smell, so I started talking about how do you achieve that fresh, clean scent? And they ‘learned me’ about citrus and wood flavors that you kind of add in to create that type of aroma. It’s actually really fascinating how they do it.

The final product is a “sensual…youthful and fun” scent that will be available at Macy’s and Sephora.

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What Does Amy Winehouse Smell Like?

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Unfortunately, masses of people might soon be walking around smelling just like Amy Winehouse. The cracked out singer reportedly has her dad Mitch working on convincing somebody to launch a fragrance line in her name. Mitch has already contacted several manufacturers and PR firms about the product. So far, no biters as far as we know.

According to a source, the perfume will “reflect her style with a classic smoky 1950s look and smell”.

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A chemist named Jennifer Sunday is suing Lindsay Lohan for stealing her top secret sunless tanning formula, and slapping a Sevin Nyne label on the product.

Jennifer claims that she had been working with Lindsay’s partner, celebrity air-brusher, Lorit Simon on a tanning mist prior to the launch of Sevin Nyne. She says that the she and Lorit stopped working together after they had a disagreement over pricing the product.  She reportedly made Lorit sign a confidentiality agreement with her company prior to letting her go. Soon after the falling out, Lorit moved on and launched Sevin Nyne with Lindsay.

Jennifer filed a lawsuit today in Tampa federal court against Lindsay and Lorit for breach of contract, civil conspiracy, theft of trade secrets, international interference with contractual relations, and deceptive and unfair trade practices. She’s demanding a portion of the proceeds from all sales of Sevin Nyne.

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Mel B Is Designing A Sex Toy

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Spice Girl Mel B is reportedly working on designing a new celebrity sex toy for all the lonely women who don’t have a sex life as wonderful as hers. The new toy will begin production soon, and will be released sometime next year.

No word yet on what exactly the toy will be, but Mel has expressed her love of the Pocket Rocket in the past, so our best guess is that it’ll be an animal-printed version of that.

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Kanye West Delays Ugly Sneaker Release

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Kanye West’s new ridiculously expensive/fugly Louis Vuitton sneakers, which were supposed to already be on sale now, have reportedly had their release delayed until Winter ‘09.

No word yet on the reason for the late release, but we figure it has something to do with the fact that people these days are saving their $1,140 for crazy things like… food.

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