By: Ellie Kam on September 22nd, 2009 at 9:40 am

Sally Potter’s new experimental film Rage starring a cross-dressed Jude Law is set for release straight to cellphones around the world starting on Sept. 24. Sally is reportedly excited about using the new medium to broadcast the movie, even though she’s pretty sure she’s pulling a financial suicide. She recently told reporters,
We don’t know how this is going to work, especially since it is the first ever feature on cellphones. We’re making it up as we go along and taking the plunge and the risk. There’s so much terror in the film industry at the moment about piracy, people stealing your idea and making money off of it; and the only way I found of dealing with that is to say, ‘Here, have it.’ If you keep looking over your shoulder, you don’t trailblaze.
It’s not necessarily a great money spinner. At the moment I’m in debt but the great advantage of being in debt means you’ve got nothing to lose.
The film, which will release on Thursday, will be tied to an interactive press conference where viewers will have the chance to text and Skype in questions to the filmmakers and actors from various locations around the world.
Rage will also simultaneously release online, in theaters, and on DVD.
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