
We totally called this one! Lauren Conrad, whose overpriced designs failed to motivate any noticeable sales, has just done a complete overhaul of her business strategy. The reality star “fashion designer” has announced that she’s currently in the process of working on a new clothing line for Kohl’s department stores. LC claims,
It is a California chic line. It is a little more casual. They are basically trying to take that California style and make it accessible everywhere.
My family has always shopped at Kohl’s, so I’ve always known about them and I think that they do a really great job.
You’ll be able to purchase LC’s new styles starting in October, and apparel prices will range from $20 to $60.
Don Brennan, senior VP of Kohl’s has just released the following statement about the line:
We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer.
We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.
Kohl’s has also worked on lower-end fashion lines with other “celebrities” like Avril Lavigne.
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